How Brands Integrate a Lollipop Sign for Marketing Purposes

Lollipop sign

Businesses who jump on board with a lollipop sign realise that they can increase their brand visibility through a number of avenues.

As important as the digital space continues to be, companies know that promotion in real time counts just as much.

These compact signs work across a range of environments, assisting commercial entities who need to make themselves attractive to their consumer base.

For those participants who are looking to oversee such a task, it is beneficial to examine the steps that make the project possible.

Establish Size of Sign

The first port of call that brands have to cover with the use of a lollipop sign is to designate the size of the item. Thankfully suppliers in this market will extend a range of options for buyers as they attempt to pick up a creation that offers visibility without being too static or overbearing to become practical. Outlets will be happy to showcase the varieties they have on their showroom floor, opening up opportunities for small, medium and large components to suit the client’s project needs.

Determine Positioning Flexibility

The good news about buying a lollipop sign is that it can be a central asset for a business site on a commercial premises, or be taken around the community for events to enhance brand visibility. The necessary step for constituents to take in this setting is to engage designers and see what is possible and what vision that the client has for the asset. Ideally there will be a mix and match of the two philosophies to maximise market reach, but there may very well be unique demands that are in play at the time of development.

Outline Style & Target Market of Campaign

While a lollipop sign can be outsourced to a third party for artwork creation and development, the business has to have direct involvement and final say on what gets the green light. Is it to draw attention to a name or logo? Is it to sell a certain product? To push a special discount deal? To make an announcement at an event? Who is this aimed towards and for what period of time? If enterprises can address these questions, then the integration of the sign will be relatively seamless.

Work Within an Allocated Brand Budget

The development of a lollipop sign is one of the most affordable marketing ventures that companies can make in the offline space today. With this being said, there will be discrepancies from providers in the market with some designers setting their prices at premium rates while others are considered far more affordable. Speak with management about the budget for this exercise and approach companies that create and sell these goods for their price listing.

Request Quotes From Suppliers

When outlets sell a lollipop sign, they have to incorporate a number of components that are involved in the project. There is the initial planning, then the blueprint for the creation before the labour, engineering and software components come into play. Companies who undertake these professional tasks will extend quotes to members who want to know about budgeting, scheduling, artwork creation and much more. Brands will integrate these items when they have acquired official quotes that take all of this information into account.

See Printed Examples Before Progressing

These compact sign designs are present across any business hubs and commercial events where names and logos are present. While they might be visible on the periphery, it is worthwhile approaching outlets and seeing these items up close and personal. Some designers will create a draft lollipop sign for those that want to work on the project in a stage-by-stage process, helping constituents to have confidence that their money is going into the right place.

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Annette Burgess

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